Why do online shop owners love WordPress? It’s simple: WordPress is 100 percent free, it’s versatile, and it’s easy to set up. Let’s take a quick look at the five major advantages of using WordPress for your online site:
1. It’s free.
Lots of WordPress competitors charge pricey monthly fees. Shopify, for example, charges $29 per month. WordPress, however, is completely free!
2. It’s easy to set up.
Using WordPress is an easy way to develop a high-quality website. And no, you don’t need to a talented web designer or a coding genius to go your WordPress site up and running. In fact, to launch a WordPress online store (learn how), you don’t even have to know how to code a single line of HTML. There are thousands of free themes to choose from to ensure that your site looks professional and compelling.
3. With literally thousands of plugins, it’s incredibly versatile.
Thousands of available plugins mean that you can do pretty much whatever you want using WordPress, giving you ample flexibility to design the perfect site for your target audience. From plugins that calculate shipping and tax to those that make social media shares easy, the sheer quantity of plugins out there is amazing.
4. It’s mobile friendly.
Believe it or not, an impressive $40 billion worth of purchases are made annually via smartphones. With 80 percent of consumers shopping on their mobile devices, a mobile-friendly site is truly the only way to fully capitalize on consumer demand. One of the major advantages of WordPress is that it is mobile friendly, making it easy for your online shop to get in on the mobile game.
5. It’s secure.
When you run an online shop, you handle some sensitive information, from customer credit card info to personal data, like phone numbers and addresses. Therefore, it’s imperative that customers trust you. WordPress is completely safe and secure, so your customers can feel assured that their data are safe.