Hosting Operating System (OS): Unix & Windows

Operation system, or normally known as OS, is a platform for your computer to work. An OS has to be installed on your computer before any other software. The operating system is so important that it takes care of almost all the basic operation on your computer: from shutting down the PC to handling the memory to coordination among hardware.

Now in case you not know, not just that your personal computer needs an OS.

Your hosting server needs one too! (surprise? duh…) In the world of web hosting OS, there’re two major players, namely Unix and Windows.

Unix (Linux & FreeBSD) Hosting

While there are more than 80% of the PCs runs on Windows; there aren’t so much running on servers.

Instead, web hosting server are normally runs on Unix base.

Note that Unix is not a single operating system. It offers many modern variants also referred to as flavors, types, distributions, or implementations, which branch from its origins in early 1970s mainframe computing.

Reason Unix-based OS is so popular is because that the OS is an open source operating system – thus free to use.

The 2 most popular variations are Linux and FreeBSD.

Windows Hosting

On top of personal computer OS Windows 10, 8, Vista, XP, etc; Microsoft do have their own operating system designed specifically for servers.

One of the well-known server OS from Microsoft is Windows Server 2003, and in case you’re familiar with Windows, you should be aware that Windows Sever 2008 is already in the market.

Unix > Windows?

Unix is developed in the Universities for the purpose of research and has been focusing more on networking and speed. Windows is a commercial product developed and targeted to the home users. Unix is built to be more powerful, secure and fast while Windows is built to be more user friendly and easy to use.

Most webmasters and developers lean over Unix systems as they are  generally better, in term of stability and security, Windows OS.

(* I didn’t find hard proof on this claim though).

After so many years of development, Unix has been evolved into a very stable, secure and powerful platform for the servers. On the other hand, Windows (Microsoft Corporation) is still consider to be a new comer to the server market.

What you need to know: Unix or Windows?

You should always go for a Unix web host unless you have some specific requirements that require Windows platform.

Not only Unix is more powerful and secure in networking but it is also cheaper because Unix is *FREE*! If a web host setup their servers to run Windows 2003, he will need to purchase the license from Microsoft and this will increase the hosting price.

You will need a Windows host if you want to use some Windows-only features. The most common are ASP, ASP.NET, ColdFusion, Microsoft SQL Server, Microsoft Access, etc. If you have never heard of any of these application, you most probably won’t need a Windows host.

Cut it short, ASP.NET and ColdFusion are scripting language. Microsoft SQL Server and Microsoft Access are databases.

 

List of Free / Discounted Hosting Deals for Students

Dear students –

I just bumped into this Quora thread  and am sick with the amount of spam flooded there.

Chances are you need a web host to host your course work cheap (or better, for free). And you only need a small space and bandwidth for the project.

If this is your case, it’s better to stick with a student hosting plan – where plans are cheap (or free) and hosting capacity are small.

To help, I am curating a small list of hosting services that offer free or discount plans for students here.

I do not use affiliate links nor accept advertisement on this blog. Feel free to use (and share with your friends) this list at your own risks.

List of Student Hosting

What to expect in student hosting plans?

Usually a small shared hosting plan is offered.

Shared hosting is the most popular webs hosting service over the internet because of its economic budget and newbie-friendly features.

Shared hosting is the perfect solution for individual and small scale websites – like a student project 🙂

Cost efficiency  The best benefit associated with shared mode of web hosting is the budget price. As the specific server hosts several websites over the internet, thus the cost is distributed over each of the website leading to much cheaper rates which you cannot find on other hosting service packages. Normally, the annual cost lies with shared hosting ranges in between $50 to $100. And you don’t have to compromise with the web space and speed as you will get great web space of around 5 – 50 GB.

Feasibility and operational ease As the servers under shared hosting are associated with dozens or hundreds of websites, so any users do not have to worry much about maintaining the server. The hosting company IT experts will look after the server performance and security.

Utility Management Tool  Irrespective of the number of websites shared over a single server, web-hosting companies provide the administrative utility panel to each of the website separately (usually cPanel or Plesk). Through this admin utility control page, a user can do the modification and customization of the web pages. Also one can issue the subdomains and can create site emails as like the normal web hosting features.

Limitations associated with Shared Hosting

Though shared web hosting technique is money valued and featured hosting package but still there are few drawbacks that comes with the service. Some of such drawbacks are listed as under:

  • The main drawback is related with the safety issues. A shared web hosting service offers less security as many websites share the common server.
  • The shared hosting holds good for small websites but its performance highly degraded with bulk weighted websites
  • Less robustness is also a limitation which one has to deal with shared hosting.
  • No dedicated IP address

 

FatCow Review by Peter Benson

This informative FatCow (site: https://www.fatcow.com/) review was published 7 years ago. I received this review from a user named Peter Benson. FatCow’s price has not changed much today and the review is still somewhat useful today.

If you are considering FatCow Hosting, you should check it out.

User Feedback on FatCow

I think you have FatCow rated too high

I tried FatCow for webhosting a local political campaign site based on good reviews like these. The price was decent – $44 for a year.

The campaign was successful, and I took the site down afterward. Unfortunately, I did not cancel the account, and it autorenewed at _$107_ for a year. When I went to cancel it, they told me there would be a $35 cancellation fee. When I said I didn’t remember seeing that when I signed up, they said it’s in “Terms and Conditions” – buried with a ton of legalese. Their “cancellation fee” is almost as much as the first year of web hosting. For what it’s worth, I had _much_ better luck getting a refund for unused time from JustHost.

Anyway, fool me once and all that. I told them I thought their policy was misleading and abusive, and I won’t be back.

(PS- They also take _forever_ to answer their phone – it took three tries to get this cancelled since one time I had to leave after ~20 minutes on hold and the other time I was cut off after a similar wait time.)

Anyway, I think you have them rated too high, and I think you ought to let people know about their loss-leader, bait-and-switch pricing and high cancellation fee.

– Peter Benson / Minnesota @ September 4th, 2011

Other helpful FatCow review you should read:

Alternatives to FatCow

The best thing about FatCow is price. If FatCow is not for you, some other budget hosting providers you can look into include: BlueHost (same owner with FatCow), FastComet, and Hostinger.

On-Page SEO Factors

Once upon a time, search engine optimization (SEO) seemed pretty straightforward. The formula stayed the same article after article. Choose a keyword people were looking for that was even slightly related to your site or article. Use that keyword over and over a set amount of times, use it in a heading or two, add a bit of code, some meta data and wave a magic wand. Your site would rank great in Google.

Then, a new animal arrived on the scene in 2011.

Google Panda

Pandas are supposed to be cute and cuddly right? Not always.

It would behoove website owners to remember that pandas have claws and so did Google Panda. Many content farms saw their traffic drop by the millions during the early implementation of Panda and some innocent bystanders got caught in the resulting tsunami.

While the positives and negatives of the changes can be argued (less poor content, better content for site visitors), it won’t change the fact that SEO as we knew it is gone forever.

As website owners, we can adapt or be scratched to death, and Panda wasn’t the only change Google has made or will make. In fact, Google reserves the right to continuously change their algorithm and you can be almost certain they will do so to keep advertisers happy as advertising is where the revenue comes from.

Optimizing for better site rankings

Your website’s search rankings depend on both on-page and off-page factors. In this article, we will look into some on-page factors you should take care of.

1- The quality of your content

If you run a site for more than 5 years, it’s perhaps time to do a content audit.

Have a look on your website and ask yourself the following questions:

  • Who wrote the content?
  • Is the content helpful to your targeted audience?
  • Is the content up to date?
  • Is the content gramartical correct?
  • Is the content meeting your targeted keyword searchers’ intention?
  • Is your content properly structured?

Content is one of the most important on-page SEO factors. Your content needs to be written by someone who is familiar with your users’ needs and who knows a lot about your company and your field of business. Also, it needs to be well structured into easy-to-read paragraphs with titles, subtitles, and bulleted lists, and it needs make use of bold letters where appropriate.

2- The amount and optimization of visual material

Customers should trust your knowledge about business, so websites are the best place for you to show what you can do and what is their benefit for trusting and allowing you to run your business with them. Use your website to showcase everything you have. Images, video, animations, it all comes in handy.

What you need to do is pay attention to whether your images are optimized with an alt tag, and make sure you are not using flash excessively. Both of these help search engines find their way round your website and pick up all the signals it is sending, which makes search engines happy and ready to improve your rankings.

3- The structure of the URLs and website structure

What is of paramount importance here is that you have a clear website structure and that all of your URLs are static, taking the form examplex.com/my-post/ or examplex.com/my-category/my-post.

As for the website structure, you need to have a clear way of connecting different part of the website into a whole. For example, if you own a blog, the best way to organize it would be into different thematically based categories, which would be interrelated every time you link an old related post to a new one across categories.

Magento Ecommerce: Market Segments & Best Practice Websites

Magento usage trends can be categorised in numerous market segments.

From these it is most commonly found in shopping, business and vehicle ecommerce websites. To properly migrate and integrate Magento as an ecommerce platform of choice, businesses in these sectors are typically employing a web hosting provider to deliver an entire online experience. Doing so provides consistent hardware, software and networking capabilities for ecommerce to run smoothly, with minimal downtime and optimum performance.

Magento Homepage

An online business lives or dies by the quality of its digital presence through brand reputation, product and service delivery. Without a reputable ecommerce platform and hosting provision there is little chance of achieving sustainable growth and online revenues.

Let’s take a look at some of the best examples of Magento in action…

Dynamic Usability

Many thousands of hosted sites (Breville, Nike, and Pental to name but three) use Magento ecommerce to power rich multimedia engagement. Magento has a complex yet powerful database structure that essentially delivers optimum performance levels for websites to run high quality graphical user interfaces without losing speed and efficiency.

This helps establish and maintain brand reputation at every phase of website navigation and transaction processing. Usability and speed of service are further enhanced through superior site design and customisation.

Powerful Database Structure

Other Magento platforms, (Paul Smith, Stussy, Toms and more) harness the powerful database architecture to store and query high volume/high quality collections of products. Seamlessly integrating the shopping experience with real-time response times is critical, enabling you to establish user confidence, support staff and generate leads.

Delivering an ecommerce experience that customers expect from such reputable names is a minimum requirement, but it should never be taken for granted. With Magento, the powerful mix of faster querying and transaction processing maximises ROI from an online shopfront.

Localised Service Delivery

Physical stores today are struggling to keep the lights on, as such more and more are turning to ecommerce as a way to reach customers. It is those that have simple and clean ecommerce options for localised services and stockists that create the most value for both global and local customer bases.

Take for example Goodyear, Interflora and TimeOut.

All three, offer vastly different products, yet are savvy to localised online demands. Providing prompt service, effective marketing and sign-up services that keep customers engaged with their brand within the community.

Creating a pleasurable, no fuss, no frills online experience for customers is the first step towards ecommerce nirvana. Whether visiting the Goodyear site to enquire about new tyres, using Interflora to order a bouquet of flowers, or looking at an online subscription to TimeOut magazine, having the capability to target global, regional AND local clientele with vastly different requirements gives a huge edge to your site as a scalable online service.

Summary

These are the types of companies and market segments where Magento ecommerce provides power, speed and agility for the perfect online store. Hitting your niche with local service delivery is crucial to elevating customer awareness and brand loyalty. As is delivering an end user experience that is intuitive and aesthetically pleasing for a potentially global audience.

Ecommerce platforms built with Magento are resilient and compliant, but above all are the perfect platform upon which any size and scale of business, SMB to global enterprise, can create the perfect online shopfront.

Latest Trends in the Cloud

1. Improve Security in the Cloud

From Amazon’s Kindle Cloud Reader to Apple’s integrated cloud allowing extensive Mac device communication, even the most casual user is aware of the power of the cloud. Small and medium sized businesses are slowly adopting cloud hosting in even the most staid markets. Major enterprise cloud solutions have been in development for years and are being deployed at a high rate.

But the security aspects of the cloud are still being worked on.

Many suggest that hackers are focused on big potential breaches in cloud security. Therefore, it’s increasingly important for hosting companies offering cloud products to anticipate weaknesses in cloud security and address those aggressively.

Customers are also becoming savvier with respect to potential security issues connected with the cloud. As a result, hosting companies are developing stronger communications around this issue in the form of copy, collateral, and training for their sales teams. The need to fight malware and abuse is a major theme affecting all kinds of hosting companies, not just the cloud hosts. Continuing investments and upgrades in this area remains a major theme for hosting companies.

2. Increased Differentiation Among Cloud Providers

The last few years have seen hosts focused in on providing infrastructure needed to support cloud hosting* and rolling out basic services.

In the coming year, prices are likely to increase as providers layer differentiation and additional services on top of existing hosting plans. An important trend is the degree to which individual providers are able to do so in an automated way that minimizes the need for human intervention. The more automated this process is, the higher margins will be on individual accounts. As a consumer, it’s helpful to understand how efficient your potential host’s processes are in this respect – it will save you tremendous amounts of aggravation when an issue does occur.

In addition, cloud providers seeking differentiation will need to find other avenues for communicating their advantages to customers.  Quality customer service is important, but it’s not enough. Instead, cloud hosting providers need to find real points of differentiation and market those effectively. 2012 so far has proved a big year for marketing spending in the hosting industry, and this is likely to continue as hosting companies work to educate the public. Differentiation is especially key as cloud hosting companies compete against Amazon, which has to a certain degree commoditized cloud services.

3. Increased Reseller Activity And Partnerships

As more big players like Amazon and others move in to the hosting field, it’s growing increasingly important for smaller players to have strong partnerships. Affiliate and reseller relationships are becoming a mainstay of how these businesses profit, as a number of small to medium sized hosting companies become bundlers for the specific services packages needed by small business users and online companies.

Competitive pricing, niche specific approaches, and stellar service will all play a key role in how this growing class of middlemen continues to evolve. Some speculate about whether hosting companies will actually phase out their own infrastructure altogether in favor of acting as straight resellers with lower infrastructure costs and therefore higher margins for Amazon and other larger players.

 

On InMotion Hosting – Reviews & Notable Features

InMotion is a web hosting company that was founded back in 2001.

InMotion Hosting Business (Shared) Hosting in a glance (source).
InMotion Managed VPS Hosting in a glance (source).

InMotion Hosting – A Leading Industry Player

Over the years, InMotion has emerged as one of the top players in the web hosting industry.

PC Mag rated InMotion Hosting as Excellent

The feature-packed InMotion Hosting offers many free tools for building a website, and it’s PCMag’s top choice for managed WordPress hosting.

WHSR hosts their site at InMotion Hosting and gave a 5-star rating –

InMotion Hosting is highly recommended due to two reasons: 1) strong server performance data (>99.95% uptime, TTFB <450ms) and 2) solid customer service. I personally pay them hundreds of dollars every year to host this site you are reading.

User reviews at Web Hosting Geeks rated them 4.5 stars on average

I moved from shared hosting at another provider to a VPS at InMotion about a year ago, and it was a fantastic decision. I’ve had so few problems, but when I’ve had to contact tech support, they’ve been super helpful. I just had my VPS upgraded from CentOS 6.9 to 7.4 and both Tech Support Chat and Tier 2 Sys Admins have been great help getting all my hosted sites settled onto the new server. I do peek around from time to time at other hosts to make sure I’m still getting the best deal, and I’m convinced I’m still getting the best deal.

In hosting industry, the most important thing to deliver is customer satisfaction because if a company fails to do that, customers can easily find another provider. With the high level of competition in the web hosting industry, there is no room for mistakes.

We will take a closer look on these features and advantages with InMotion Hosting in this short article.

East or West Coast of United States

InMotion operates in two data centers to provide convenience to their clients. One in downtown L.A and another one at the outskirts of Washington. Users get the luxury to pick either one of these locations to host their websites.

WordPress Website Builder – Perfect For Beginners

Many people are reluctant to start a website because they are afraid of the technical aspects related to it. It is not easy to learn the complicated programming language like the HTML or PHP.

Luckily we don’t have to do this in 2018.

Nowadays, many web hosting companies will include a free website builder tool. With InMotion, you will get a free WP site builder known as BoldGrid.

With BoldGrid, users will be able to build a professional looking website even if they do not have any knowledge about web designing. They just have to follow easy and simple instructions to build their website. They can choose from hundreds of template in order to customize their website as well. The simple to use interface will allow the user to build their website in a matter of minutes.

More than 200 ready made themes in BoldGrid.

Free Domain – Great Savings

InMotion customers will get a free domain when they sign up with a hosting package. The free domain will be available with any hosting package as long as it is a one year contract. Users will get to choose from different extensions such as .com, .net, .biz, .org, .us, and .info.

No matter what website you are intending to build, you will be able to choose an extension that suits you. What if you terminate your hosting account with InMotion? No worries, they have this sorted out for you. All you need to do is pay $12.95 and you will be able to keep the domain.

In addition, InMotion Hosting also provide domain transfer services. This is great for those who are looking to switch to InMotion. They will be able to continue using the domain that they are using with their previous hosting company. So they don’t have to get a new one. This is also another good reason why many webmasters are switching to InMotion.

In-House Support

One unique feature about this company is that they never outsource their customer support service to any third party. So, their support staffs are all based in Virginia Beach.

Backup Your Data

During system failures, a good backup and restore feature will be the key to protect users from losing their valuable data.

Backup feature is included in all hosting plans at InMotion Hosting.

Users will be able to set the interval for the backups to be performed on their system. Once the backup is done, they will be provided with a link. Using this link, they will be able to download the data and store it in their local computer. This way, they will have a copy at hand. They can schedule the backups to be done according to their preferences. Some people do it weekly while others do it on a daily basis. This will depend on the amount of data you have on your website as well as the amount of activity you are expecting as well. With data protection, you will be glad to know that all of your precious data will be safe to ensure nothing goes wrong with your business operations.

Verdict: Should You Choose InMotion Hosting?

InMotion is definitely one of the leading web hosting companies that you will come across these days. They will provide their clients with a plethora of features that will ensure a great hosting experience.

With unlimited resources at their disposal, users will be able to do whatever they want with their account in order to achieve success on the internet.

If you search online for reviews (see here, here, and here), you will be able to find a lot of positive remarks about this hosting provider. Therefore, there is no reason why you should not go for InMotion Hosting.

For students and teachers – InMotion Hosting provide free hosting services as well as career advancement (for certain universities in United States). Visit official site for more info.

If InMotion is not for you…

Alternatives: InterServer, SiteGround, A2 Hosting, Hostgator, and NetMoly (where this site is hosted).

More Little-Known WordPress Features

Following up on previous article, here are more little known WordPress features.

1. Comment Notifications

Ultimately, websites and blogs are tools that help you connect with a larger audience. Other than regularly providing them with content, you must also listen and be responsive to their feedback. While you’re at it, you must also respond to them as quickly as possible for maximum engagement.

For this, you need to enable email notifications whenever someone leaves a comment in your posts. Simply go to Settings > Discussion and look at the options for Email me whenever. You can also set to receive notifications when a comment is withheld for moderation.

2. Dashboard Screen Options

In the Home section of your dashboard, you are presented with a set of sections such as Activity, At a Glance, Quick Draft, and so on. For personalization, these sections can be rearranged by dragging and dropping.

You can also specify which sections to show by clicking Screen Options at the top-right corner. Just select the items you wish to display and the dashboard will be updated automatically.

3. Dragging and Dropping Photos into the Editor

Traditionally, users can add photos to a post by clicking the Add Media button in the editor. Now, you simply need to drag the image file from your desktop or folder straight into the content. You still have to wait for the upload to finish before you can press Insert into post, but this process cuts the time it takes to add visual content to your blog posts.

4. Multiple Pages for a Single Post

If, for some reason, you want to split a single post into multiple pages, all you need to do is use the <!–nextpage–> tag.

Simply insert it in-between the sections of the post you’d like to split as individual pages.

Just remember that this must be done using the plain text editor, not the default visual editor.

When used, each page of the post can be accessed by clicking the appropriate page number at the bottom. This feature is useful if you have a long-form post or if you want to intentionally split items in a list or compilation.

5. Widget Accessibility Mode

WordPress allows you to easily edit what appears in widget areas using a drag-and-drop interface. This is accessible by going to Appearance > Widgets. However, you can also enable the accessibility mode, which displays an Add button next to the available widgets.

To do this, click Screen Options > Enable accessibility mode.

By clicking the Add button, Of course, dragging and dropping widgets is a lot faster than going through this entire process. But it is useful if you’re using a device where it’s difficult or hard to perform the drag-and-drop action – like an old laptop, for example.

6. Faster Contextual Links

Linking out to useful resources is a great way to improve the reading and learning experience of your audience. The usual process of inserting links is to highlight the desired anchor text, use the Insert/edit link feature (Ctrl + K), paste the URL in the right field, and click OK.

However, a much faster process is to replace the last three steps with Ctrl + V.

In other words, simply highlight the desired anchor text and use the keyboard shortcut for paste. If successful, WordPress will show you a small window indicating the full URL of the inserted link.

7. Interacting with a Theme’s Live Preview

Browsing for a theme is one of the more enjoyable things about WordPress. To check out how a theme looks on your site, simply click on them from the library or click the Preview button.

However, some WordPress users fail to realize that the preview is actually interactive and simulates a full website. To determine whether a theme is for you, don’t forget to navigate through the preview and check how each page would look.

8. Image Editor

Most users prefer editing images first before uploading them to WordPress. As a result, they often miss the built-in image editor that allows you to perform basic edits. Simply look for the image from the media library and click Edit, which will appear when you hover your mouse. You can also select the Edit Image option whenever uploading something new.

With the built-in image editor, you can crop, resize, flip, and rotate the image using the simple interface. You can also edit the caption, alt text attribute, description, and the image’s thumbnail.

9. Advanced Shortcodes

You may have come across plugins that can be added on a post via shortcode. However, did you know that there are also built-in WordPress shortcodes you can use? With shortcodes, you can create anything from galleries to media playlists.

All you need to do is type these words below inside the open (“[“) and closed (“]”) brackets to access the shortcodes:

  • audio
  • embed
  • gallery
  • playlist
  • video

For example, if we use the gallery shortcut, it will show the images available from your media folder in grid format like the one below:

So here you go – another 9 little known WordPress features that I think are useful. If you found this useful, you might also want to check out how an WordPress-optimized web host can make things differently.

Stop! You Are Hurting Your Chances of Blog Monetization

Bloggers tend to believe that more exposure will help monetize their blog however, it’s also true that some exposure can actually drain your income.

What are those situations and how can you respond?

Here are 5 ways that you are hurting your chances of blog monetization:

Income Drain #1: A Big Company Wants You to Share Their Product for Free

A big company discovers that you match their demographic and reaches out, asking you to share news about their product.

When small, new companies approach bloggers this way, both sides may be able to build a profitable venture.

However, when a major brand does this, they may be looking for free publicity. These companies most likely have budget for social media marketing; they are just not willing to spend it on you.

Best Response: Pitch Back

Most companies will ask you to share a product, event or link without mentioning costs.

You should respond with your pricing and media kit. Even new bloggers should learn what to charge for a sponsored post and how to pitch.

Be warned that they still might say “no,” so don’t pitch your best ideas until you know they are interested.

Instead, show enthusiasm for their product and let them know you’d like to discuss some your ideas for spreading the word about their product.

If It Fails:

If they say no, just let it go and make a note of it for when you come across this brand in the future.

Income Drain #2: Blogging on Spec

Recently, I was offered to enter a contest in exchange for writing a piece. I was surprised at what seemed a frivolous offer, until a friend reminded me that this was merely writing “on spec.”

Working on spec means you do all the work and the client pays you after they see the work – if they want to.

When I made the transition from web designer to blogger, I was familiar this term. It is the kiss of death for any serious professional. In the blogging world, the requested “result” may be social shares, page views, or other stats that come under the title of “key performance indicators” (KPIs). – Gina Badalaty

Best Response: Politely Refuse

In my eyes there is only one good response to working on spec: “no.”

This type of offer means that your potential client sees no value in the work you are doing – and make no mistake, blogging is work, no matter how many people see it. Even revenue share is a better practice, because in many cases you are actually getting at least paid a low flat rate as well.

A professional blogger needs to understand the value of his work, be it writing, photography or influence, as well as the value of his blog’s ad space. None of those things should be granted for free. Keep in mind, that a post will remain for the life of your blog – quite a lot of advertising for no pay.

If You Are in a Spec Project Now:

If you are currently involved on this type of project, I recommend attempting to negotiate some type of fee for work done already or in the future. If not, carefully consider whether you should proceed with the project and the risk to your reputation if you do not complete it.

Income Drain #3: Bartering

Bartering is one of those ideas that sound wonderful in theory but often falls apart in practice.

Even with a contract in hand and a trusted client, things don’t always turn out as planned.

Best Response: Avoid Barter Altogether

I advise you not to get involved in this type of exchange. The last one I entered came fell apart when the client postponed her project for a year – meaning I had the debt of her services hanging over my head while my own rates had increased.

Even without such a delay, you can find difficulty over valuation, services provided, or unforeseen problems that expand the project requirements. If you are set on doing barter, make sure to have a deadline for both parties to submit services or products and revisit after a short time, no more than 3 months.

If You Are in a Barter Exchange Now:

If you are already in a barter exchange and feel it is not working out, determine how much you owe in terms of work, not money, then complete and submit the work, if possible. If for some reason, you cannot (for example, social shares for a project that is on hold), offer to work on another project right now instead.

Income Drain #4: Helping Small Companies Too Much

While helping a new company grow can build your reputation, after they grow, they should provide you compensation.

However, the owner may have gotten used to your services as a matter of fact and won’t pay you.

Best Response: Educate Them

Educate your client on the work involved and quote what others pay you for sponsored posts as well as market rates. If they cannot afford your full rate and you enjoy working with them, you can negotiate different terms, such as reducing your blog post word count.

If It Fails:

If, however, they offer too low a fee or something besides compensation, you might be wise to quit this project.

Tell the client that you cannot afford to work for them at this point in your career.

Make sure to leave on good terms so that you can ask them for a testimonial and use them as a reference.

Income Drain #5: Guest Posts That Don’t Help

In the early days of the blogosphere, guest posts were great for traffic building.

I used to accept guest bloggers, as they would sometimes have a larger following than mine. However, as my blog evolved, guest pieces no longer fit but because I no longer had contact with the author, I did not feel right altering their writing. Eventually most guest post requests came from people wanting to put their work out there, regardless of whether it fit my blog.

While the pro’s and cons of guest blogging for someone else are hotly debated, many people still use this technique to build authority.

It can help but it’s also true that blogging for someone else rarely brings traffic. That’s because no one clicks your links or bio, which may be shuffled down the very bottom of the post, after advertising

Best Response: Create a Policy

If you’re still interested in either hosting or writing guest posts, create policies that reflect your brand.

On Your Blog

Act like a professional editor when considering guest posts. Use a form email to reject unsolicited requests, and set up a page on your blog where people can apply to guest post. (Make it clear this is unpaid work.)

Create a framework of topics that guests can blog about, and recruit top tier guests that are in line with your brand and values, and that you know. They can be big name celebrities in your niche, or a regular crew of bloggers who align with you.

On Other Blogs

Begin pitching blogs that have proven track records growing blogger traffic and will take already published content, like the Huffington Post, Life Hack, or Build This. Additionally, try to work link backs to relevant content into your post, rather than just your bio at the end.

Learn how to run a better guest blogging campaign.

If It Fails:

If you still get lots of requests from strangers, simply send them to spam. If you’re struggling to find quality guest posting gigs, keep at it. The best blogs for guest posting have a lot of competition, so getting chosen for a pitch may take some time.

These 5 issues are some of the many ways you might be killing your chances of blog monetization. These solutions will go a long way to help.

Things to Consider When Choosing a Managed Hosting Provider

Are you interested in outsourcing your web hosting services? Do you require a dedicated server?

If the answer is “YES” to both of these questions, you may want to consider a managed hosting provider.

What is a managed hosting?

In a managed hosting environment, the hosting provider owns and is responsible for the data center, network, devices, operating system and application infrastructure components. The customer generally manages the applications infrastructure and maintains full control over the business process.

Whether you are looking for your first managed hosting provider or switching from an existing provider, making the selection can be an overwhelming task.

Each organization has unique requirements and the best provider for one may not be good for another.

For bloggers or individual websites – a cheap host with basic features is usually good enough. In contrast, you definitely need better reliability and technical support from a business web host.

Once you have taken the plunge and selected a provider, it can be very difficult to back out or make yet another change. This is why it is so important to make the selection carefully. Of course, it never hurts to ask friends and colleagues for recommendations, but this should only be a starting point.

Below are some things to consider when making your decision.

1. Scope of Services

To start, you should determine exactly which services you need and whether each managed hosting provider can support them.

Some providers may offer a variety of plans ranging from partial managed hosting to full managed hosting. It just depends on how much support you require and how much you are willing to pay.

Here are some standard services to consider:

  • Management of Windows or Linux environment
  • Application of security patches and upgrades
  • Management of the platform: hardware, networks, operating System, storage, database, domain name system, firewall, etc.
  • Clusters, redundancy and load balancers

Here are some additional services you might need:

  • Backups
  • Application support
  • Website security
  • Migration from the existing site (if applicable)

2. Service Levels

Response time and problem resolution are critical to any hosting service. You will want to review the capabilities of your prospective managed hosting provider to identify whether their service level is adequate to meet your needs. This is one area where you get what you pay for.

Small, less expensive providers may not have the resources to provide expert assistance 24 hours a day, 7 days a week.

Below are few questions to ask:

  • Are they available by phone, e-mail, chat, etc.?
  • Do they provide 24 hour support?
  • What is the average response time during the day, at night and on weekends?
  • How long does it typically take to resolve problems? Are expert resources available in the off hours to resolve difficult problems quickly?

You may even want to call the provider in the middle of the night to see how long it takes to get a response.

3. Uptime

You should determine the level of uptime that your business requires. Of course, everyone wants 100% uptime, but higher service levels may cost more. In particular, consider the cost of downtime to your organization.

Are you a retailer who will lose thousands of dollars per hour if your site is down during the holiday season?

No managed hosting provider can provide 100% uptime and you should be skeptical of any that claim that they do. Ask the hosting provider what their average uptime is and if they guarantee an uptime service level. If they cannot meet the guaranteed service level, how will you be compensated?

Fortunately, most managed hosting providers maintain well over 99% uptime. Netcraft tracks the performance of many providers and you may find the information at their site helpful: Netcraft.

4. Scalability and Traffic Spikes

The ability of your site to handle spikes in activity is dependent not only on the managed host provider, but also on how well your website is programmed.

Clearly, you should provide prospective managed hosting providers not only your average traffic levels, but also your peak levels. Ask them if they can accommodate the peak levels. If traffic spikes can be anticipated, how much lead time do they require in order to prepare?

Ask the provider how many visitors per month they currently handle.

  • How many websites are they hosting?
  • How many visitors does the average site have?

This should give you a good idea if they can handle the size of your business.

5. Applications & Languages

Make sure that the provider can support the applications and languages you intend to use.

These might include:

  • WordPress, Drupal, Joomla
  • Windows Server, Linux
  • PHP, .NET, Python, Ruby

It’s important to not only make sure they can accommodate the applications and languages that you use, but also the particular versions you are using.

Ask if their other customers are already using these same versions.

6. Server Control

If your developers will need full server control, be sure that the managed host provider offers it.

For example, some developers need Secure Shell Support (SSH) access to customize their environments. These are all details that you want to specify upfront to avoid nasty surprises late in the process.

7. Cost

In the end, the provider and plan that you select will represent a compromise between the service levels that you desire and the money you are willing to spend on a website.

Be sure that you understand exactly how much each plan costs. Which costs are part of the standard plan and which are a la carte? How much bandwidth is included? How much storage is included? How many domains can you host without additional charges?

Most hosting problems can be avoided by conducting a thorough review BEFORE selecting the provider.

If you do your homework and are clear about your requirements, you should have no problem finding a good managed host provider that meets your needs.

Good Luck!