How to Earn Money Through Blogging (A Beginners Guide)

Are you eager to make money through your blog? Blogging has been a source of income for many bloggers for many years. Some even hit $100,000 a month from their blogs.

Pat Flynn’s income report.

Impressive, right?

Well, you can also earn a good amount of money blogging. As more and more people are turning to the internet to find products or services, the demand for quality content is on the increase.

So, let’s dive into the details of how to earn from a blog.

Getting started…

1- Create a blog (duh)

To make money, you need to start a blog.

First, you have to choose a profitable niche. Do your research to determine what you intend to blog about. Identifying your passion is a right step towards a profitable blog. Find out what inspires you.

Now that you know what to write about, find a blogging platform to set up your blog. Go for self-hosted platforms like WordPress and choose a hosting service. DreamHost, BlueHost, and SiteGround are a few examples. However, there are other hosting providers to choose from.

2- Build traffic

Building an audience is important if you want to earn from affiliate commissions or selling products/services. Here are a few tactics:

  1. Social media is a good tool to promote new posts that will direct readers to your site. Use the same theme as your blog for consistency.
  2. Learn how to optimize your content for search engines. This is a must-have technique if you want your blog to pop up on Google search.

Now, to money making tips…

3- Affiliate marketing

This is a referral program where you receive a commission when a reader buys a products or services from an affiliate link on your website.

It’s a profitable technique and easy to set up.

The key is to provide relevant content that will make the reader want to use that product or service. Great content is critical in blogging. You want to help your readers find solutions to their problems or pain.

4- Banner ads and sidebar ads

There are two ways to earn with ads.

  • Pay per click (PPC) means you earn money every time your readers click an ad.
  • Cost per thousand (CPM) pays you for every 1,000 impressions from your ad.

The higher the number of readers you have, the more you’ll earn from these ads.

5- Sponsored blog posts

Here, a company pays you to write about a particular product/service and post it on your blog. Reviews are the most common form of sponsored blog content.

This is one of the easiest ways to earn cash. However, it’s only possible to get such opportunities if you have a strong niche and large audience.

6- Guest blogging

When you’re an established blogger, brands and organizations such as the press will request that you contribute articles on specific topics on their website.

You must be knowledgeable about certain topics to become an authority in your field.

7- Sell eBooks, courses, and tutorials

Your skills can generate a lot of income by creating an eBook, an online course or tutorials and offering it to your readers at a fee. But first, you need to build credibility with your audience to show that you can offer valuable lessons in your niche.

8- Use your blog to find clients

Whether you’re selling products online or offering a service such as coaching, your blog is the best platform to make cash.

Use it to promote your business and showcase what you offer. If you’re a freelance writer, you can show potential clients the type of content you offer and how you’ll help their business.

Ready to take the challenge?

Discover the right niche, do thorough research and start your blog. Have the right mindset: which is to think of your blog as a business. Figure out the best methods to monetizing your blog and implement them slowly.

Customize Your Theme Without Breaking It

WP core, theme, plugin updates can mess up a lot of features. Here we’ll see a few ways of adding your own custom stuff without breaking anything or at least reducing the risks.

#1- Child theme

An advanced option, ok if you are a coder and want to go crazy with your custom code – do it in your child theme.

#2- A plugin

Sometimes you just need some additional features, a plugin is the way to go there. Good for widgets, shortcodes, and the best part is that you can find a lot of free / premium plugins out there to do the job.

#3- Custom CSS

Most themes provide that field, and CSS isn’t really rocket science. Once you get used to it you can do some cool things with CSS only (maybe list a few examples, pseudo elements, disable click…)

#4- Custom JS

Most modern WordPress themes come with an “integration” field, for Google Analytics or similar code. Well, you can use that one as well for some jQuery wizardry.

Three Useful Pinterest Boards for Bloggers

Pinterest presents an easy way to consume web content – especially for visual-based learners. For bloggers, experienced or newbies, here are the three Pitnerest Boards I highly recommend:

Run2 Blog

Digital marketing, social media, SEO, PPC, UX design, business ideas – Run2 Blog Pinterest Board covers pretty much everything you need to start and grow a blog.

URL > https://www.pinterest.com/run2agency/run2-blog/

Smart Passive Income Podcasts

From running an eight-figure business to motivational speaking and jumping higher – Pat Flynn has done it all. This Pinterest Board collects Pat’s weekly interviews as well as his advice for building an online business. Your blog is a business – so build it.

URL > https://www.pinterest.com/patrickflynn/smart-passive-income-podcasts/

Writing Advice, Tips & Tools

The universal rule in blogging: Better writer = better blogger. Tips shared in this board will help you to be a better writer.

URL > https://www.pinterest.com/kamigarcia/writing-advice-tips-tools/

Basic HTML for Bloggers

Ten years ago, you had to know some web coding to protect yourself, but now there are so many editors and plugins available that even knowing the basics of HTML is no longer required to run a successful blog.

The problem with this is that if you don’t know a few basics, you can easily get into real trouble in your blog and have to hire a pricey developer to fix what may be a minor problem. Not only that, but creating  changes to your blog such as adding a custom text widget requires a little knowledge.

And if you are experiencing content layout doesn’t look right, HTML knowledge can get you back on track/.

Here are some very basic HTML pointers for bloggers.

* Another main reason (with simple fix) why your site don’t look the way you intended to is because your website fonts are not installed in your users’ devices. The easy fix of this is to stick with web safe fonts.

Word of Warning Before Writing HTML

I want you to get comfortable using these tags, but you should always remember that if you leave out a portion of the tag, you can cause serious problems.

Each tag has an end and a beginning, and leaving one of those out tells the computer that the tag is still open… and all the following code will be included in that tag.

In addition, please type it out. If you copy and paste what I’ve written, you may get problems when the site interprets your code.

Links: The <a> tag

One of the most important things to know is how to make links. The latest update of WordPress  is experiencing some issues with some “no follow” plugins, so while you are waiting for a compliant plugin, you’ll need to know how to set up a nofollow link for your sponsored and product review posts.

The tag looks like this:

<a href="http://www.websiteyouarelinking.com/" target="_blank" rel="nofollow">Website Name</a>

In the “a” is the tag, “href” tells the browser where to take the visitor once she clicks the link. The target “_blank” tells the browser to open that link in a new tab – very important so that visitors don’t leave your website completely. Next, we have the all-important “nofollow” link that you need to ensure you don’t get penalized by Google for compensated posts. (If you are writing a post that is not compensated, you can leave out ‘rel=”nofollow”’ to give the link a boost on Google.) Next comes the title – make it accurate and SEO-friendly. Finally, “</a>” closes this tag.

Images: The <img> Tag

Sometimes you’ll want to create text widgets that includs images or linked images.

This is the code –

Pulling in a single image:

<img alt="Gluten Free Brownies" src="http://mom-blog.com/wp-content/uploads/2014/04/2014016_brownies.jpg" width="490" height="293" />

Notice that this is a SINGLE tag, but it ends with “ />” to close the  tag. In this tag, you’ll see “alt” tag. This is what you fill out after you load your image and is necessary for visitors who are visually impaired. (Make sure you use it to denote what the photo is, and not what you want your SEO to be.) “Src” is the link to where your image is actually located. “Width” and “height” are just that – the size of your image in pixels. This is optional, and should match your actual image size, or else the image will appear warped.

Here’s how to set up an image with a link:

<a href="http://www.websiteyouarelinking.com/" target="_blank" rel="nofollow"><img alt="Gluten Free Brownies" src="http://mom-blog.com/wp-content/uploads/2014/04/2014016_brownies.jpg" width="490" height="293" /></a>

As you can see, you simply replace the text from our <a> tag example (“Website Name”) with an image link and viola!

The Paragraph Tag: <p></p>

Obviously, this tag puts your text or image in it’s own paragraph with spacing above the opening <p> and after the closing </p>.

Usually, your theme’s blog or will have it styled so that there is a certain amount of space above or below it. You can easily adjust that by with a bit of style right in the tag.

This is how it’s done:

<p style="width:200px; padding-right:5px; text-align:center;">Welcome to my blog!</p>

That style tag allows all kinds of sizes and options, but here are these basic ones.

  • “Width” is the actual width of that paragraph. This had created a 200 pixel width paragraph. Make sure you width is NOT bigger than your column or  just leave width out to spread  text to the size of the column.
  • “Padding” literally puts space around your paragraph. You can add 5 pixels of space just to the right, for example, like it’s done here, if you feel your paragraph is too close to the edge on the right side. You can do the same for padding-left, padding-top and padding-bottom. You also have the options of “padding:5px” to put 5 pixels around each and every side.
  • “Text-align” justifies your text within the paragraph. Options are center, left, right and justify which spreads the text out to be even on both sides.

Finally, you can use a paragraph with images and links as well but make sure your images’ width fits in your column too. Note that padding is added to that width:

<p style="padding-right:5px; text-align:center;"><a href="http://www.websiteyouarelinking.com/" target="_blank" rel="nofollow"><img alt="Gluten Free Brownies" src="http://mom-blog.com/wp-content/uploads/2014/04/2014016_brownies.jpg" width="490" height="293" /></a><p>

The Link Break Tag: <br />

This tag  gives you a one line return without a paragraph. It can be used inside a paragraph if you want a series of lines where you single line breaks that you select yourself (so that you can even out the lines) and still have a paragraph around it, like so:

<p style="width:200px; padding-right:5px; text-align:center;">Welcome to my blog!<br />Come in and make yourself at home.</p>

Styles

Now that I’ve already showed you some styles, I’m going to quickly list a few more that are useful for creating those text widgets:

  • BOLD: Place bolded text inside these tags: <strong>Text goes here</strong>
  • ITALICS: Place italicized text inside these tags: <em>Text goes here</em>
  • BOLD+ITALICS: Place text inside:<strong><em>Text goes here</em></strong>

Heading Tags

For SEO purposes, you may want to use critical tags with your site’s main keywords in text widgets (on your sidebar, footer, etc.) These are heading tags and Google gives more weight to them. For example, your blog’s theme will usually have titles and site name within these tags.

These tags are:

  • <h1>Text goes here</h1>
  • <h2>Text goes here</h2>
  • <h3>Text goes here</h3>
  • <h4>Text goes here</h4>
  • <h5>Text goes here</h5>
  • <h6>Text goes here</h6>

hese tags are in size order, with <h1> being the largest. Google gives the most weight to text in <h1>, next weight to <h2> and so on.

Often, <h1> tags are quite large and may have a color. To eliminate that, you can enter something this:

<h1 style=”color: #000; font-size: 12px; font-weight:normal;”>Your new title here.</h1>

That will give you black text (color: #000;) in a 12 pixel font (font-size: 12px;) and remove bold (font-weight:normal;). If this does not work, your site may have been coded in a more complex manner and you may simply want to select a smaller heading tag.

Bullets

Bulleted or numbered lists are a great way to show content to your audience. But you might find “weird” or inconsistent spacing when you edit them. This is what they should  look like in your text editor:

<ul>
   <li>Item 1</li>
 <li>Item 2</li>
 <li>Item 3</li>
 </ul>

<ul> means “unordered list” – this will give you bullets. (If you want to use a numbered list, simply change all the “ul” tags to “ol.”) <li> means list item. There are times you’ll hit a return and it will create another <ul> within your list or close your list and start a new  one in the middle. It should look like some variation of the above, so if you see extra “<ul>” opening and closing tags, you can delete them.

Try Writing Your Own

This will help you get started, but please make sure that you back up your site fully first (including theme) so you can restore.

If you get into trouble with a widget, you can just remove it to figure out where you wrote the wrong code.

Finally, feel free to type as normal in your visual editor and compare what you see in the text editor to get a feel for these basics.

More Resources:

More Little-Known WordPress Features

Following up on previous article, here are more little known WordPress features.

1. Comment Notifications

Ultimately, websites and blogs are tools that help you connect with a larger audience. Other than regularly providing them with content, you must also listen and be responsive to their feedback. While you’re at it, you must also respond to them as quickly as possible for maximum engagement.

For this, you need to enable email notifications whenever someone leaves a comment in your posts. Simply go to Settings > Discussion and look at the options for Email me whenever. You can also set to receive notifications when a comment is withheld for moderation.

2. Dashboard Screen Options

In the Home section of your dashboard, you are presented with a set of sections such as Activity, At a Glance, Quick Draft, and so on. For personalization, these sections can be rearranged by dragging and dropping.

You can also specify which sections to show by clicking Screen Options at the top-right corner. Just select the items you wish to display and the dashboard will be updated automatically.

3. Dragging and Dropping Photos into the Editor

Traditionally, users can add photos to a post by clicking the Add Media button in the editor. Now, you simply need to drag the image file from your desktop or folder straight into the content. You still have to wait for the upload to finish before you can press Insert into post, but this process cuts the time it takes to add visual content to your blog posts.

4. Multiple Pages for a Single Post

If, for some reason, you want to split a single post into multiple pages, all you need to do is use the <!–nextpage–> tag.

Simply insert it in-between the sections of the post you’d like to split as individual pages.

Just remember that this must be done using the plain text editor, not the default visual editor.

When used, each page of the post can be accessed by clicking the appropriate page number at the bottom. This feature is useful if you have a long-form post or if you want to intentionally split items in a list or compilation.

5. Widget Accessibility Mode

WordPress allows you to easily edit what appears in widget areas using a drag-and-drop interface. This is accessible by going to Appearance > Widgets. However, you can also enable the accessibility mode, which displays an Add button next to the available widgets.

To do this, click Screen Options > Enable accessibility mode.

By clicking the Add button, Of course, dragging and dropping widgets is a lot faster than going through this entire process. But it is useful if you’re using a device where it’s difficult or hard to perform the drag-and-drop action – like an old laptop, for example.

6. Faster Contextual Links

Linking out to useful resources is a great way to improve the reading and learning experience of your audience. The usual process of inserting links is to highlight the desired anchor text, use the Insert/edit link feature (Ctrl + K), paste the URL in the right field, and click OK.

However, a much faster process is to replace the last three steps with Ctrl + V.

In other words, simply highlight the desired anchor text and use the keyboard shortcut for paste. If successful, WordPress will show you a small window indicating the full URL of the inserted link.

7. Interacting with a Theme’s Live Preview

Browsing for a theme is one of the more enjoyable things about WordPress. To check out how a theme looks on your site, simply click on them from the library or click the Preview button.

However, some WordPress users fail to realize that the preview is actually interactive and simulates a full website. To determine whether a theme is for you, don’t forget to navigate through the preview and check how each page would look.

8. Image Editor

Most users prefer editing images first before uploading them to WordPress. As a result, they often miss the built-in image editor that allows you to perform basic edits. Simply look for the image from the media library and click Edit, which will appear when you hover your mouse. You can also select the Edit Image option whenever uploading something new.

With the built-in image editor, you can crop, resize, flip, and rotate the image using the simple interface. You can also edit the caption, alt text attribute, description, and the image’s thumbnail.

9. Advanced Shortcodes

You may have come across plugins that can be added on a post via shortcode. However, did you know that there are also built-in WordPress shortcodes you can use? With shortcodes, you can create anything from galleries to media playlists.

All you need to do is type these words below inside the open (“[“) and closed (“]”) brackets to access the shortcodes:

  • audio
  • embed
  • gallery
  • playlist
  • video

For example, if we use the gallery shortcut, it will show the images available from your media folder in grid format like the one below:

So here you go – another 9 little known WordPress features that I think are useful. If you found this useful, you might also want to check out how an WordPress-optimized web host can make things differently.

Stop! You Are Hurting Your Chances of Blog Monetization

Bloggers tend to believe that more exposure will help monetize their blog however, it’s also true that some exposure can actually drain your income.

What are those situations and how can you respond?

Here are 5 ways that you are hurting your chances of blog monetization:

Income Drain #1: A Big Company Wants You to Share Their Product for Free

A big company discovers that you match their demographic and reaches out, asking you to share news about their product.

When small, new companies approach bloggers this way, both sides may be able to build a profitable venture.

However, when a major brand does this, they may be looking for free publicity. These companies most likely have budget for social media marketing; they are just not willing to spend it on you.

Best Response: Pitch Back

Most companies will ask you to share a product, event or link without mentioning costs.

You should respond with your pricing and media kit. Even new bloggers should learn what to charge for a sponsored post and how to pitch.

Be warned that they still might say “no,” so don’t pitch your best ideas until you know they are interested.

Instead, show enthusiasm for their product and let them know you’d like to discuss some your ideas for spreading the word about their product.

If It Fails:

If they say no, just let it go and make a note of it for when you come across this brand in the future.

Income Drain #2: Blogging on Spec

Recently, I was offered to enter a contest in exchange for writing a piece. I was surprised at what seemed a frivolous offer, until a friend reminded me that this was merely writing “on spec.”

Working on spec means you do all the work and the client pays you after they see the work – if they want to.

When I made the transition from web designer to blogger, I was familiar this term. It is the kiss of death for any serious professional. In the blogging world, the requested “result” may be social shares, page views, or other stats that come under the title of “key performance indicators” (KPIs). – Gina Badalaty

Best Response: Politely Refuse

In my eyes there is only one good response to working on spec: “no.”

This type of offer means that your potential client sees no value in the work you are doing – and make no mistake, blogging is work, no matter how many people see it. Even revenue share is a better practice, because in many cases you are actually getting at least paid a low flat rate as well.

A professional blogger needs to understand the value of his work, be it writing, photography or influence, as well as the value of his blog’s ad space. None of those things should be granted for free. Keep in mind, that a post will remain for the life of your blog – quite a lot of advertising for no pay.

If You Are in a Spec Project Now:

If you are currently involved on this type of project, I recommend attempting to negotiate some type of fee for work done already or in the future. If not, carefully consider whether you should proceed with the project and the risk to your reputation if you do not complete it.

Income Drain #3: Bartering

Bartering is one of those ideas that sound wonderful in theory but often falls apart in practice.

Even with a contract in hand and a trusted client, things don’t always turn out as planned.

Best Response: Avoid Barter Altogether

I advise you not to get involved in this type of exchange. The last one I entered came fell apart when the client postponed her project for a year – meaning I had the debt of her services hanging over my head while my own rates had increased.

Even without such a delay, you can find difficulty over valuation, services provided, or unforeseen problems that expand the project requirements. If you are set on doing barter, make sure to have a deadline for both parties to submit services or products and revisit after a short time, no more than 3 months.

If You Are in a Barter Exchange Now:

If you are already in a barter exchange and feel it is not working out, determine how much you owe in terms of work, not money, then complete and submit the work, if possible. If for some reason, you cannot (for example, social shares for a project that is on hold), offer to work on another project right now instead.

Income Drain #4: Helping Small Companies Too Much

While helping a new company grow can build your reputation, after they grow, they should provide you compensation.

However, the owner may have gotten used to your services as a matter of fact and won’t pay you.

Best Response: Educate Them

Educate your client on the work involved and quote what others pay you for sponsored posts as well as market rates. If they cannot afford your full rate and you enjoy working with them, you can negotiate different terms, such as reducing your blog post word count.

If It Fails:

If, however, they offer too low a fee or something besides compensation, you might be wise to quit this project.

Tell the client that you cannot afford to work for them at this point in your career.

Make sure to leave on good terms so that you can ask them for a testimonial and use them as a reference.

Income Drain #5: Guest Posts That Don’t Help

In the early days of the blogosphere, guest posts were great for traffic building.

I used to accept guest bloggers, as they would sometimes have a larger following than mine. However, as my blog evolved, guest pieces no longer fit but because I no longer had contact with the author, I did not feel right altering their writing. Eventually most guest post requests came from people wanting to put their work out there, regardless of whether it fit my blog.

While the pro’s and cons of guest blogging for someone else are hotly debated, many people still use this technique to build authority.

It can help but it’s also true that blogging for someone else rarely brings traffic. That’s because no one clicks your links or bio, which may be shuffled down the very bottom of the post, after advertising

Best Response: Create a Policy

If you’re still interested in either hosting or writing guest posts, create policies that reflect your brand.

On Your Blog

Act like a professional editor when considering guest posts. Use a form email to reject unsolicited requests, and set up a page on your blog where people can apply to guest post. (Make it clear this is unpaid work.)

Create a framework of topics that guests can blog about, and recruit top tier guests that are in line with your brand and values, and that you know. They can be big name celebrities in your niche, or a regular crew of bloggers who align with you.

On Other Blogs

Begin pitching blogs that have proven track records growing blogger traffic and will take already published content, like the Huffington Post, Life Hack, or Build This. Additionally, try to work link backs to relevant content into your post, rather than just your bio at the end.

Learn how to run a better guest blogging campaign.

If It Fails:

If you still get lots of requests from strangers, simply send them to spam. If you’re struggling to find quality guest posting gigs, keep at it. The best blogs for guest posting have a lot of competition, so getting chosen for a pitch may take some time.

These 5 issues are some of the many ways you might be killing your chances of blog monetization. These solutions will go a long way to help.

5 Little-Known WordPress Features

WordPress has gone a long way from a simple blogging system. Today, it’s evolved to the most popular, powerful, and flexible content management system (CMS) in the world. Its official repository offers thousands of themes and plugins – enabling virtually limitless combinations for your own website.

To maintain its dominance in the CMS world, WordPress never really stops growing and changing for the better. More and more features were added and sadly, many of them remained little-known to bloggers.

Here are 5 of them that you might overlooked in the past:

1. Sticky Post

In most WordPress themes, the recent posts section displays articles chronologically. But what if you want to somehow pin a specific post at the top of your website – be it a very important announcement or bit of information you’d like all your readers to know about?

Sure, you can create a custom-built homepage that pulls in a particular post for your homepage. But an easier solution would be to use the built-in sticky post feature.

To use this feature: Simply open the post editor then select Visibility > Stick this post to the front page.

2. Additional Keyboard Shortcuts

Everyone knows that the WordPress post editor supports universal shortcuts such as Ctrl + C for copy and Ctrl + V for paste.

What you probably didn’t know is that there is a number of additional shortcuts that make content development a lot easier.

For example, typing in “>” to start a paragraph enables the blockquote feature.

Shift + Alt + C is the shortcut for the align center formatting option.

To see the full list of keyboard shortcuts, click the question mark button from the main editor.

3. Distraction-Free Writing Mode

One of best things about WordPress is also one of its downsides. Since it utilizes a unified and somewhat cluttered interface, writing or editing content right on WordPress is not ideal – unless your browser isn’t maximized or you’re using a mobile device.

Thankfully, you can activate the distraction-free writing mode to hide the dashboard along with the Publish, Categories, Tags, and other sections in the editor as you type.

It’s not a significant change, but the distraction-free writing mode works in promoting better focus and productivity. To temporarily disable this mode, simply hover your mouse outside the editing area.

4. Custom Permalink Structures

Let’s get some things straight – the default permalink structure in WordPress isn’t good for SEO. It’s also not very readable or optimized for users who’d rather type in a specific page’s URL in the browser. To fix this, you can pick a different format in Settings > Permalinks.

You can also create a custom permalink structure by picking Custom Structure. Below is a list of the tags you can use:

  • %year%
  • %monthnum%
  • %day%
  • %hour%
  • %minute%
  • %second%
  • %postname%
  • %post_Id%
  • %category
  • %author%

Take note that each tag can be separated using the “/” symbol.

For example, if you want to use a permalink structure that displays the author and the post’s title, you can use:

http://yourwebsite.com/%author%/%postname%/

5. Post Scheduling

When blogging, it’s crucial to publish your posts when your target audience is most active. That’s why WordPress includes a feature that allows you to schedule a post to be published at a later time. All you need to do is look at the Publish section and click Edit next to Publish immediately.

After specifying a target date and time, click OK to save your specifications. Notice that the Publish button now changed to Schedule.

Facebook = Most Powerful Advertising Tool

Traditional marketers and sellers often see themselves going to a place where most people hang out, and that is a shopping mall.

They would set up attractive display booths and will try every strategy in the book to lure prospective buyers to listen to their demonstrations, try their products and eventually buy their products.

But with the popularity of  Facebook, I am not surprised that marketers and sellers will also exert their efforts in Facebook advertising. If the shopping mall is a place where people go, Facebook on the other hand is where close to 500 million people meet, socialize, buy and sell.

You read it right.

This popular social network site is not only the ‘in’ online place where you can update your social calendar, tag friends, post comments and click the Like or Unlike icon. But it is also a place where buyers and sellers congregate online simply because of the reason that it is where roughly 500 million people are registered. So, just like other online marketers and sellers, you also want to try your hand in Facebook advertising and attract even just a fraction of the staggering millions of Facebook users.

Also, with the continuous increasing popularity of Facebook, I am pretty sure that the number of registered users will further escalate in the coming years. So, if you will go for Facebook advertising, an increase in the number of Facebook users is a great reason for you to celebrate—it is an opportunity for you to enjoy higher sales and increased profit. But before you can reap Facebook advertising success, first you need to learn the ways on how to convert Facebook into your most powerful advertising tool like:

Facebook Advertising Increases Your Business Exposure

One way to attain satisfying marketing and advertising exposure to your targeted market is by utilizing Facebook’s advertising tool. Facebook advertising is a recent development in this popular social media site wherein you and other Facebook users will still enjoy the same real-time social updates but you are also presented with different advertisements that cater to your likes or interests.

So, if you will use Facebook to advertise your products or services, your ads will also find its place among other ads placed vertically in the right hand corner of your Facebook account. If you’ll notice in your account, you will see on the right side area a pixel box approximately 110 x 80 in size. It is in the small box where basic information like title of your ads, URL link, image and a brief description for about 135 characters of your advertisement will be located.

Another great thing about it is that the ads you see are not just placed there randomly. Just like I mentioned before, the ads cater to your likes or interests since Facebook take into consideration the pages you visited, the pages you ‘Like’, the groups you belong to, and your interests. So, the ads that you see might be different from the ads that other Facebook users see. Let’s say most of your likes are about pets or travel, then it is most likely that the ads you will see in your account are also connected to pets or travel.

So, as an online marketer, you will want to take advantage of this great advertising tool especially that Facebook advertising is an opportunity for you to advertise your products to your targeted market.

However, to effectively create compelling Facebook ads, it is crucial that you spend time to craft a unique and eye catching ad content and design.

Furthermore, the mobile features of Facebook enable your advertisement to be seen by Facebook mobile phone users. This is a powerful feature wherein your targeted market can be reminded about your ads wherever they are. Also, aside from being an efficient and powerful advertising tool, Facebook Advertising is more affordable to use than the usual pay per click advertisements. It is also way affordable that other traditional online marketing schemes.

Increase Advertising and Marketing Exposure through Fan Page

Aside from Facebook Advertising, there is also another way on how you can convert Facebook into your most powerful advertising tool. You can increase your exposure to your targeted market by creating a Fan Page in Facebook. The number of Facebook users who clicked the Like or Unlike icon will help you gauge the level of exposure of your products or services.

But as a rule of thumb, regardless of how many advertisements or fan pages you intend to create, catching the attention of your targeted market should be your first priority. To do this, write compelling and exciting information about your company. Aside from the basic information like business name or contact details, the brief description about what your company offers should be interesting enough to entice Facebook users to visit your site.

In short, don’t write boring ads.

While interesting images also attracts attention but lastly, once you started your advertising efforts, don’t juts be contented with it. Follow it through and look for other advertising opportunities and possibilities you can explore in Facebook.

Three Essential Elements in a Successful Blog

Good writing is at the core of any good blog, so is timely and accurate information, and good presentation. Anyone who’s ever started a successful blog did so with these three basic principles intact.

However, a lot of unsuccessful blogs also started under the same conditions, but either ultimately failed or never even got out of the starting gate.

Sadly, good writers have not always embraced modern technology in ways that make complete sense for their particular skill, and that explains the difference, in many instances, between successful and failed blogs. By themselves, good writing skills are almost never enough to carry the day when it comes to creating a flourishing blog.

Below are the must-have elements for any realistic hope at creating a successful blog.

1. Is Your Blog Search Engine Friendly?

Search Engine Optimisation (SEO)

You can have the most useful blog in the world, but if no one knows it exists, it’s of little use to anyone and you’ll quickly tire of the endeavour. Search Engine Optimization (SEO) is a natural process used to create high visibility for your blog in search engines through the proper use of keywords.

The term “natural” is used to describe the method because there’s no paid advertising component attached to SEO.

High placement of your blog in any search result can be achieved through the specific use of keywords in the HTML code used to create your blog, the headlines of each of your entries, and the content under each headline.

When considering the keywords you will use, it’s important to think about the words or phrases someone is likely to use when they begin their search. It’s okay if your list of potential keywords is extensive. However, short and concise phrases are your best bet. Your chances of a searcher using an exact two- or three-word phrase are much higher than with an eight-or ten-word phrase.

Page Title

Beginning with the HTML code that will describe your page, identified within the “<title> and </title>” tags, describe your blog as accurately as possible. If your expertise is documenting bicycle adventures through the United States, your description should be right to the point:

  • US Bicycle Adventures | Bike Tours Throughout The United States

This information lets users and search engines know the exact topic of your blog. Your title also includes likely keywords and phrases someone interested in bike tours will enter as a search string:

  • Bicycle
  • Bicycle Adventures
  • Bike Tours
  • Bike Tours US
  • Bike Tours United States

Headline

Similarly, when considering keywords in the headlines of your blog entries, you’ll want to stay with these types of keywords. If you’ve ridden extensively throughout Georgia, include the word Georgia and any relevant city or trail name in the headline for any blog entry dealing with bike tours in Georgia.

Use this approach to identify any key information about your post if it’s information likely to be searched, such as:

  • Road Tour
  • Family Tours
  • Family Casual
  • Off-road Trails
  • Scenic Bike Tours
  • Aggressive
  • Casual

Terms like these are not only relevant to your headline as they’re quite descriptive, they’re also the exact sorts of things potential blog followers will search for related to their interest.

Body

When writing content, it’s important to not overuse your keywords. Search engine algorithms sniff out gratuitous keyword usage, and as a result your work will be “penalized” as it will have the feel of “spam.” If your particular article is about casual, family-oriented scenic bike tours in Savannah, Georgia, then those are pretty much your keywords. Use such keywords two or three times throughout your article:

  • Family Oriented
  • Family Bike Tours
  • Casual Bike Tour
  • Scenic Georgia
  • Savannah
  • Georgia
  • Savannah, Georgia
  • Georgia Bike Tours

These are very likely keywords and keyword combinations someone will use when searching for a casual, family-oriented bike tour in Georgia. You are giving your blog a high probability of being found through a search engine because you’ve used keywords relevant to both your blog and potential readers, and you’ve used them on your title page, in your headline, and in your article.

There are different approaches to creating SEO content. Becoming familiar with various key concepts will serve only to improve the visibility of your blog through search engines. Do your homework. There are plenty of online and offline resources available.

2. Let Your Readers Respond

Don’t bore your audience

Lecturing is a form of communication best left to law professors and upset parents. For successful blogging, however, it’s a quick path to finding a new hobby.

Successful blogging is as much about creating a dialogue with your faithful readers as anything else you’ll read on this page. Providing a way, or ways, for your blog readers to communicate with you will not only give you the feedback you need to fine-tune your content, it’s also the best way to ensure you’re not boring them to the point of leaving your blog.

Readers want to respond with relevant information, or legitimate critique, or just to say hello, or to add anecdotes of similar experiences. Creating a true dialogue with your subscribers involves them in ways they deem important, which is part of the reason they’ll have any interest at all in your blog.

Getting reader feedback is also a way for you to keep your content fresh, to get new ideas, and to network with others who share your expertise or interests. Most pre-configured blog hosts offer the ability to add comments to your blog in a variety of different ways, including:

  • A general comment section for your overall blog
  • Comments attached to each separate post

Additionally, comments can be sent to your email or your smart-phone as a text message. You can also respond directly from these sources, giving you the ability to respond as quickly as possible to any comments on your blog. This is a standard feature of any successful blog.

3. New Content to Your Readers

Once you’ve created a good blog using good SEO methods, you’ll want your readers and potential new readers to know about each new bit of content as you post it. There are a few tools readily available designed to push your content.

One of the most tried and true methods of getting your newly published content in front of your regular readers is to deploy a technology known as RSS, sometimes referred to as Really Simple Syndication. In a nutshell, RSS provides blog owners a simple and automated way to deliver ever-changing content to regular blog subscribers.

If you write a daily sports blog and use RSS, your regular subscribers will automatically receive an update in their RSS Reader each time you update your blog. This is a convenient way for your regular readers to stay up-to-date on information of interest to them, and an equally convenient way for you to self-promote your blog.

Most preconfigured blogs, like Blogger, WordPress, Tumblr, Xanga, and Weebly include RSS widgits and capabilities as part of their service offering. Just a few minutes reading through their documentation will help you get familiar with how to use RSS, and how to ensure each new entry is being automatically delivered to interest followers of your blog.

RSS Readers come in many different formats, and are frequently included as a part of a larger communication package.

  • Google Reader is a built-in part of their popular Gmail electronic mail program.
  • Outlook, an email program included with Microsoft Office, includes a built-in RSS reader
  • Mozilla, the makers of the popular Firefox web browser, offers a built-in reader with email client called Thunderbird

Regardless of the specific RSS Reader used by the regular followers of your blog, the content on your blog will be sent to readers every time you publish something new. In an era where everyone has a lot of choices and outlets for getting their various news and information, RSS is an excellent and simple way to keep your blog in front of your followers. Consider it a key element to any successful blog.

 

Write Useful Web Headlines: 13 Rules & Tips

  1. Always outline your content with headlines.
  2. Short, concise headlines work best. Avoid jargon and fancy words.
  3. Don’t dive deep. Use headlines and sub headlines to segment your content.
  4. Ask question in headline. (Keep the question short and answer the question in the next paragraph though.)
  5. Think “what, why, how, and when”.
  6. Write as if you are speaking to your site visitors. “How do you do X” is better than “How do one/a person/users do X”.
  7. Leave spaces above and below your headlines.
  8. Make headline levels obvious. <h2> and <h3> should look different.
  9. Numbers are good for headlines.
  10. So is the phrase “How-to”.
  11. Action phrases are your friends. Use’em for instruction headlines.
  12. Include keywords in your headlines if possible.
  13. But remember always, that you are writing for real human, not search engines.

I also like Jeff Goins’ headlines tricks for its simplicity and efficiency. You should read that up.