Q&A Platforms: One Quick Way to Grow Without Google

 

The trick is to monitor ongoing conversations in your niche and chip in whenever you have something to say and add value to the conversation with your content.

Alert tool like Google Alert would help (to keep track of latest trends and new conversations) but to scale up, collaborate, and to make the biggest bang in shortest time, you’ll have to rely on tools like Feedly and AHREFS to manage your content. More about this later.

Custom-build your content in order to fit in a hot conversation.

For example if someone asked about how to do something with .htaccess code, you can write a simple tutorial on your blog, then answer the question at the Q&A site and suggest the users to visit your blog for the actual codes and demos. Or even better, build a tool to cater their needs. An auto .htaccess code generator fits in perfectly in our example.

Quora

Quora are, for now, the best three general Q&A platforms to draw traffics. Though – you’ll have to swim through the spammers to stand out. I knew a few  businesses benefited handsomely by answering questions and being useful to their potential customers.

Also, this is where AHREFS kicks in. One easy way to identify the right Quora questions to answer is by looking at its search traffic. You can get a rough estimate by exploring the top pages stats on AHREFS.

Stack Overflow

If you are a publisher who sells programming books – StackOverflow is a good place to be at. http://stackoverflow.com/questions

Or at least, ask your developers to stay active at the site.

Trip Advisor

The site TripAdvisor.com needs no introduction. The website has the influence in estimated 10.3% global travel – which translate to about $546 billion in travel spending

If you are starting running a travel agency – Answering questions on Trip Advisor Forum (http://www.tripadvisor.com/ForumHome) should be one of  your primary online marketing tactics.

More than just traffic sources

Q&A sites can work more than just a source of web traffic.

Information exists on Internet to answer people’s question.

People ask questions and consume content on Q&A sites because they have a problem that needs fixing.  If one person is asking, chances are there are thousands more wondering the same thing.

This makes Q&A site a good place to scout for content idea. Every question asked on Quora or Trip Advisor can be a good title for your next blogpost.

 

Magento Ecommerce: Market Segments & Best Practice Websites

Magento usage trends can be categorised in numerous market segments.

From these it is most commonly found in shopping, business and vehicle ecommerce websites. To properly migrate and integrate Magento as an ecommerce platform of choice, businesses in these sectors are typically employing a web hosting provider to deliver an entire online experience. Doing so provides consistent hardware, software and networking capabilities for ecommerce to run smoothly, with minimal downtime and optimum performance.

Magento Homepage

An online business lives or dies by the quality of its digital presence through brand reputation, product and service delivery. Without a reputable ecommerce platform and hosting provision there is little chance of achieving sustainable growth and online revenues.

Let’s take a look at some of the best examples of Magento in action…

Dynamic Usability

Many thousands of hosted sites (Breville, Nike, and Pental to name but three) use Magento ecommerce to power rich multimedia engagement. Magento has a complex yet powerful database structure that essentially delivers optimum performance levels for websites to run high quality graphical user interfaces without losing speed and efficiency.

This helps establish and maintain brand reputation at every phase of website navigation and transaction processing. Usability and speed of service are further enhanced through superior site design and customisation.

Powerful Database Structure

Other Magento platforms, (Paul Smith, Stussy, Toms and more) harness the powerful database architecture to store and query high volume/high quality collections of products. Seamlessly integrating the shopping experience with real-time response times is critical, enabling you to establish user confidence, support staff and generate leads.

Delivering an ecommerce experience that customers expect from such reputable names is a minimum requirement, but it should never be taken for granted. With Magento, the powerful mix of faster querying and transaction processing maximises ROI from an online shopfront.

Localised Service Delivery

Physical stores today are struggling to keep the lights on, as such more and more are turning to ecommerce as a way to reach customers. It is those that have simple and clean ecommerce options for localised services and stockists that create the most value for both global and local customer bases.

Take for example Goodyear, Interflora and TimeOut.

All three, offer vastly different products, yet are savvy to localised online demands. Providing prompt service, effective marketing and sign-up services that keep customers engaged with their brand within the community.

Creating a pleasurable, no fuss, no frills online experience for customers is the first step towards ecommerce nirvana. Whether visiting the Goodyear site to enquire about new tyres, using Interflora to order a bouquet of flowers, or looking at an online subscription to TimeOut magazine, having the capability to target global, regional AND local clientele with vastly different requirements gives a huge edge to your site as a scalable online service.

Summary

These are the types of companies and market segments where Magento ecommerce provides power, speed and agility for the perfect online store. Hitting your niche with local service delivery is crucial to elevating customer awareness and brand loyalty. As is delivering an end user experience that is intuitive and aesthetically pleasing for a potentially global audience.

Ecommerce platforms built with Magento are resilient and compliant, but above all are the perfect platform upon which any size and scale of business, SMB to global enterprise, can create the perfect online shopfront.