On-Page SEO Factors

Once upon a time, search engine optimization (SEO) seemed pretty straightforward. The formula stayed the same article after article. Choose a keyword people were looking for that was even slightly related to your site or article. Use that keyword over and over a set amount of times, use it in a heading or two, add a bit of code, some meta data and wave a magic wand. Your site would rank great in Google.

Then, a new animal arrived on the scene in 2011.

Google Panda

Pandas are supposed to be cute and cuddly right? Not always.

It would behoove website owners to remember that pandas have claws and so did Google Panda. Many content farms saw their traffic drop by the millions during the early implementation of Panda and some innocent bystanders got caught in the resulting tsunami.

While the positives and negatives of the changes can be argued (less poor content, better content for site visitors), it won’t change the fact that SEO as we knew it is gone forever.

As website owners, we can adapt or be scratched to death, and Panda wasn’t the only change Google has made or will make. In fact, Google reserves the right to continuously change their algorithm and you can be almost certain they will do so to keep advertisers happy as advertising is where the revenue comes from.

Optimizing for better site rankings

Your website’s search rankings depend on both on-page and off-page factors. In this article, we will look into some on-page factors you should take care of.

1- The quality of your content

If you run a site for more than 5 years, it’s perhaps time to do a content audit.

Have a look on your website and ask yourself the following questions:

  • Who wrote the content?
  • Is the content helpful to your targeted audience?
  • Is the content up to date?
  • Is the content gramartical correct?
  • Is the content meeting your targeted keyword searchers’ intention?
  • Is your content properly structured?

Content is one of the most important on-page SEO factors. Your content needs to be written by someone who is familiar with your users’ needs and who knows a lot about your company and your field of business. Also, it needs to be well structured into easy-to-read paragraphs with titles, subtitles, and bulleted lists, and it needs make use of bold letters where appropriate.

2- The amount and optimization of visual material

Customers should trust your knowledge about business, so websites are the best place for you to show what you can do and what is their benefit for trusting and allowing you to run your business with them. Use your website to showcase everything you have. Images, video, animations, it all comes in handy.

What you need to do is pay attention to whether your images are optimized with an alt tag, and make sure you are not using flash excessively. Both of these help search engines find their way round your website and pick up all the signals it is sending, which makes search engines happy and ready to improve your rankings.

3- The structure of the URLs and website structure

What is of paramount importance here is that you have a clear website structure and that all of your URLs are static, taking the form examplex.com/my-post/ or examplex.com/my-category/my-post.

As for the website structure, you need to have a clear way of connecting different part of the website into a whole. For example, if you own a blog, the best way to organize it would be into different thematically based categories, which would be interrelated every time you link an old related post to a new one across categories.

Here Comes Black Friday / Cyber Monday 2017

Over the next few weeks you will see a ton of promotion advertisement.

These ads will come in various form via various channels.

Banners. Popups. Videos. Text.

And you’ll see them in your email inbox, Facebook Newsfeed,Twitter, and some of the websites you visit.

Stores and online retailers will be running big sales the whole week of Thanksgiving, including the holiday itself. Online deals can be found throughout the month – starting with China 11.11 sales, and then Black Friday and Cyber Monday.

Consumerism has changed the holiday and festive season.

And it has became a tradition for some people to celebrate their festive by spending money online and at stores. People thought they can buy their ways to happiness (you can’t).

Some crazy Black Friday / Cyber Monday numbers

ADI expects the Thanksgiving weekend to account for $19.7 billion in online sales this year (2017). That represents $1 of every $6 (18%) expected to be spent online for the entire holiday season (source).

In 2016, Alibaba smashed online retail record by recording $17.8 billion worth of gross merchandise volume.

Total online sales from November 1st – December 31st, 2016 hit $91 billion – a 11% increase compare to 2015 according Adobe Digital Insights (ADI).

In hosting industry, we’ve seen companies slashing their prices up to 80% last year. I wouldn’t surprise to see a bigger price cut in Black Friday / Cyber Monday 2017.

Now…

Yes, these deals can be real money savers – but don’t fall for them. At least, not every one of them. A dollar spent is a dollar lesser in your wallet.

There’s no point to buy things at 60 / 70% cheaper that are useless to you.

Have a shopping list ready – jot down only items that are needed and their current selling price – buy them only if you need them.

Happy Thanksgiving and Happy Shopping everyone!

 

Netmoly Pricing Policy (and How Others Charge on Renewals)

This site is currently hosted at Netmoly.

Netmoly’s signup price (for shared hosting) is slightly more expensive than most competitors’ plans. Similar hosting services include A2 Hosting, Interserver, and Fast Comet.

However, unlike most of their competitors – Netmoly does not jack up their price when it come time to renew (Fast Comet and Interserver has the same pricing policy). The signup price of $6.26/mo (at this time of writing) will be the price for life. In contrast, you’d need to pay 60 – 150% higher with other hosting services I mentioned earlier.

The only way to get around this practice, as mentioned in this guide, is to hop around different budget hosting plans. If you think the savings (of $50 – $100/3 years) is worth the time, then it’s totally fine to stick with a host with cheap signup price and expensive renewal rate.

Hello world!

Initially this site is created for web host testing purpose.

The company that I am running sign up web hosting services, track hosting performance, and publish unbiased hosting reviews.

Right now this site is hosted at Netmoly – a privately owned U.S. company founded in early 2013 by a tech-savvy entrepreneur. Netmoly data center is located in Orlando, Florida.

You can learn more about Netmoly hosting plans and pricing here.

To have a third party opinion: This is the only Netmoly reviews (published at WHSR) I can find in market so far.