Here Comes Black Friday / Cyber Monday 2017

Over the next few weeks you will see a ton of promotion advertisement.

These ads will come in various form via various channels.

Banners. Popups. Videos. Text.

And you’ll see them in your email inbox, Facebook Newsfeed,Twitter, and some of the websites you visit.

Stores and online retailers will be running big sales the whole week of Thanksgiving, including the holiday itself. Online deals can be found throughout the month – starting with China 11.11 sales, and then Black Friday and Cyber Monday.

Consumerism has changed the holiday and festive season.

And it has became a tradition for some people to celebrate their festive by spending money online and at stores. People thought they can buy their ways to happiness (you can’t).

Some crazy Black Friday / Cyber Monday numbers

ADI expects the Thanksgiving weekend to account for $19.7 billion in online sales this year (2017). That represents $1 of every $6 (18%) expected to be spent online for the entire holiday season (source).

In 2016, Alibaba smashed online retail record by recording $17.8 billion worth of gross merchandise volume.

Total online sales from November 1st – December 31st, 2016 hit $91 billion – a 11% increase compare to 2015 according Adobe Digital Insights (ADI).

In hosting industry, we’ve seen companies slashing their prices up to 80% last year. I wouldn’t surprise to see a bigger price cut in Black Friday / Cyber Monday 2017.

Now…

Yes, these deals can be real money savers – but don’t fall for them. At least, not every one of them. A dollar spent is a dollar lesser in your wallet.

There’s no point to buy things at 60 / 70% cheaper that are useless to you.

Have a shopping list ready – jot down only items that are needed and their current selling price – buy them only if you need them.