Now, you have a domain name and a professional-looking website. The only thing preventing your audience from accessing your products or services is web hosting.
A web hosting basically means renting a server space to place your web files.
A website without a host will not be live on the internet. Web hosts manage servers that enable you to reach your target customers. With your domain name and a hosting service, you’re ready to get down to business.
The importance of web hosting
1- Flexible customization options
The major drawback of using free web hosts is the lack of identity. Your brand should be unique to make your mark online. However, with a free hosting platform, you share your brand with the host. A good example is yourdomain.wordpress.com. Notice the lack of personal brand.
If you upgrade, you will remain with yourdomain.com. This clarity makes it easier for customers to find you and establishes credibility and trust.
The ability to truly customize your website gives you plenty of room to explore the different layouts and designs until you get what suits you.
2- The power of control
Hosting on a free platform such as Wix means that you must abide by their terms and conditions. What’s stopping the site owners from taking down your site? This uncertainty makes it risky to depend on free hosts.
Losing site visitors can deal a heavy blow to your online business and getting them back can be tricky.
Fortunately, if you decide to self-host, you control every bit of your website. Your mind can relax knowing that no one can threaten to shut down your site due to policy issues.
3- The safety and security of your website
Hosting your own site enables you to choose security plugins that you deem fit. You also integrate other security protocols to boost the overall safety of your website.
Unlike free host where you can’t be sure whether you’ll wake up to find a security breach on your site, web hosting service providers offer 24/7 support in case of any glitches.
Another point to consider is the longevity of the free hosting company. If it goes down, so does your business.
4- Ease of migrating
WordPress hosting may not always go the way you anticipated. When this happens, you might want to consider switching to another hosting company. With free hosting, you have to start from scratch to build another website.
However, a web hosting company offers easy-transfer features. This means that you can migrate at any time without fear of losing a well-built website.
5- Lack of experience
To make a website that runs seamlessly, you need a set of skills including coding. You might find yourself in an ugly situation where you must solve complicated tasks.
Luckily, with a web hosting service, you don’t have to be an expert. A WordPress hosting means that the company handles complex issues for you. This includes regular updates and routine site maintenance.
Individual preferences will determine the type of WordPress hosting to use. Focusing on the speed, security, and efficiency of your website should be your priority, not managing your server.
Using a free hosting platform is tempting when starting out. But, with the limitations that come with it, your online venture might not take off as you had planned.