Write Useful Web Headlines: 13 Rules & Tips

  1. Always outline your content with headlines.
  2. Short, concise headlines work best. Avoid jargon and fancy words.
  3. Don’t dive deep. Use headlines and sub headlines to segment your content.
  4. Ask question in headline. (Keep the question short and answer the question in the next paragraph though.)
  5. Think “what, why, how, and when”.
  6. Write as if you are speaking to your site visitors. “How do you do X” is better than “How do one/a person/users do X”.
  7. Leave spaces above and below your headlines.
  8. Make headline levels obvious. <h2> and <h3> should look different.
  9. Numbers are good for headlines.
  10. So is the phrase “How-to”.
  11. Action phrases are your friends. Use’em for instruction headlines.
  12. Include keywords in your headlines if possible.
  13. But remember always, that you are writing for real human, not search engines.

I also like Jeff Goins’ headlines tricks for its simplicity and efficiency. You should read that up.