If you ask any successful blogger what he/she regrets most, they all admit they made mistakes they could’ve avoided.
Blogging is a great source to earn a living writing about what you love. When you’re getting started, it’s easy to feel overwhelmed – not knowing where to start. But don’t sweat it, today we highlight some of the common mistakes new bloggers make and how to avoid them.
1. You’re not consistent
It’s easy to get over excited and too ambitious when starting out your blog. You have so many ideas and you publish like a maniac. However, after some time, the momentum dies and you start publishing fewer articles.
Likewise, publishing without a pattern will cost you your readers. Unpredictability will frustrate your audience.
Solution: Try to set a schedule so that readers know exactly when to expect a blog post from you. Keep it steady and predictable.
2. Using free hosting platforms
Almost every new blogger starts with a free hosting platform. At first, you’ll feel it’s simple and straightforward. But then, one day you wake to find that your website has been taken down.
To make a good first impression, spend money to secure a domain name and a good web hosting provider. This gives you full control of your blog and allows you to grow with the demand. You should aim to build your brand from the word go.
Solution: Try NameCheap for domain registration; TMD Hosting for web hosting. I like NameCheap because of its competitive pricing (that’s the most important thing you need from a domain registrar). I like TMD Hosting for their very affordable pricing and transparency in ToS.
3. Not building an email list
A blog is not all about getting visitors but converting them into subscribers. Building an email list ensures that you have a steady traffic from your subscribers. When you introduce a new product or service, they’ll be your first customers. That’s securing your future.
Solution: Using one of the many email marketing tools, include a CTA in your blog to connect with new subscribers.
4. Not using catchy headlines and images
The sad fact is that about 10% of readers don’t scroll down to read text content. But, using an image shows that readers stay a little longer on your page.
Solution: Use a beautiful or funny image at the top of your blog post. Combine this with a catchy headline and you can expect hundreds if not thousands of clicks.
5. Not using whitespace
There’s a reason why a majority of blogs use a white background. It all boils down to readability and usability. White space doesn’t strain your eyes and makes reading easier.
Solution: Always use a whitespace. Keep your paragraphs short with a maximum of 5 sentences. Shorter sentences are better.
Nothing costs you an audience faster than plagiarism. Readers hate copied content and as a new blogger, that’s a mistake you don’t want to make.
Solution. Focus on originality. Establish your voice to build confidence and trust among your readers. If you must include another person’s ideas, remember to cite them.
Blogging can be simple and fun if you have all the facts correct. We make mistakes. However, what’s important is picking ourselves up, dusting off and becoming better. Avoiding these pitfalls will help you be on the safe side in your journey to blogging success.
Now, go out and get it done!