When people look for web hosting services, they consider several parameters like hardware specifications of the server – storage space, processor speed, memory capacity, bandwidth, and so on.
There is however another important factor that needs to be considered, but often gets omitted from the list of requirements – that is – how environmental friendly the hosting service is?
When people think of performance, they only think in terms of computational performance. The ecological effects or green performance is never really thought about.
Do you know web hosting industry is estimated to be as polluting as the airline industry in near future?
According to Amenworld’s recent study of over 3,500 web servers, a single web server needlessly consumes 1,000 kWh on average, producing more than 630kg of CO2 annually. The figures are certainly shocking – it’s hard to believe hosting websites on the Internet can cause such damage to our earth.
Fortunately we are seeing more hosting companies taking up their responsibility in reducing the level of carbon dioxide emitted into the atmosphere by moving towards green energies.
My writer, Timothy Shim, has found a few web hosts that offer green hosting services at reasonable prices. His list of trustworthy green hosting services is published here.
How do hosting companies turn green?
When we talk about “turning green” – we think “employing natural and renewable energy sources”.
So when we say “green hosting”, the logical conclusion is that the web hosting companies are using electricity that is generated from natural resources.
But that is NOT the case for 99% green hosting companies out there.
What green web hosting companies actually do is buying Renewable Energy Certificates (REC) or Carbon Offset Certificates (VER) to offset their power consumption to reach zero carbon footprint.
Green tag = Marketing Gimmick?
The idea of green web hosting is (largely) aimed
at convincing internet users that there are no negative effects on their natural environment.
Yes, theoretically, it does reduce your carbon footprint and perhaps make you feel better, that you have done some good for the earth.
My personal opinions, with no solid fact support, the environment impact of switching to a green hosting is relative small. There are other much better ways to make our earth a better place. Small acts, such as stop using straws (yes!) and carrying a tote to grocery shopping, are more effective.
Hence – I do not take in the ‘green factor’ when I am searching for a web host. If hosting companies I picked are buying green energy credits to offset your “dirty” power consumption – GREAT. But that’s not mandatory.
Instead I emphasize on server performance, features, price, and after sales support.
Then again, that’s me.
Should you factor ‘Green’ in the checklist when shopping for a web host? That’s 100% to you! 😉